There is no wrong way to live your life | J&M What’s Next Tour L.A.
Dream Big, Dreaming, Uncategorized //
We sat on comfy couches in a small circle. If only we could have gotten the fireplace to work…
Yesterday was the first tour stop for Justin & Mary’s What’s Next Tour. During a portion of Mary’s talk the AMAZING attendees were asked what their Big Next was and then to break out into smaller focus groups. Liz and I had the honor to lead a group on rebranding. Having just recently rebranded the discussion was right up our alley! :)
When we originally started our business the brand we created was focused on what we saw everyone else doing. We named it Elizabeth Ryan Photography because Ryan Elizabeth didn’t sound as prestigious to us. We created a website whose main colors where black, gray, and white (in those orders) because all the other photography sites we say were those colors. Our brand quickly became what we thought it should be based on what everyone else was doing. It didn’t take us long to realize that we had made a mistake. By the time everyone started thinking Liz’s last name was actually Ryan instead of Bower we knew it was time to rebrand.
We shared this story with our group and chatted further about creating a brand that builds up the business you want to run and the life you want to live.
One of the first things we are often asked is to think about what our ideal client looks like. But we are not often asked to think about what our ideal brand and business looks like. If you are in the process of creating a business, or even at a crossroads of life, stop for a moment and think about what you want it to look like, not what everyone else wants it to be. What do you love? What is your style? What is your Big Next?
As we chatted with our group the following thought popped into my mind. Just like the Reese’s commercials – “There is no wrong way to eat a Reese’s,” there is also no wrong way to run a business. And for that matter, there is no wrong way to live your life.
Make it what you want it to be! Make it yours!
Thanks to the AMAZING new friends we made last night in LA. We wish you all much luck and success in the rebranding process. And if you are still looking for a little extra help, be sure to check out the fabulous ladies at Making Brands Happen!