So often we go through life doing everything that we are suppose to do…. or everything that society tells us we are to do. We wear the clothes that we wear because they are what the fads tell us to wear. We say the things that we say because that is what “everyone” else says. We go to college because the overwhelming majority tells us that is what we have to do to get the corporate job that everyone sees as successful. We go to school to be a doctor, or a lawyer, or teacher because that is what we know and have aspired to be since we were kids.
We are all unique. We all have different DNA. Our family background and dynamics are different. Yet, we grow up trying to fit into a mold that society tells us to fit into. We often try to be like other people and do what makes them successful.
We are here today to say “Take delight in who you are and what makes you unique.” Take the path of the road less traveled. Think about what makes you unique and celebrate that! You are never going to be successful if you are constantly trying to be someone else.
In our business, it is so easy to look around at what everyone else is doing and think we should be doing the same thing! When we started our business we did just that. We built our website and our brand around what we thought everyone else would think was elegant and professional looking. We constantly made decisions based on what everyone else was doing. When we rebranded earlier this year… we focused on what made us unique. We no longer look at other photographers and think, “ohh man, everyone else is doing that so we should too.” We have learned to be confident in ourselves and take delight in who we are… not what others think we should be.
Take some time this week to think about what it is that makes you who you are. What fires you up? What makes you tick? What does fun look like to you? Don’t think about how you “should” answer those questions… think about them honestly and then celebrate that! Be unique and forget about what everyone else thinks!